Carrefour's Foray in Brazil
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Case Details:
Case Code : BSTR329
Case Length : 17 Pages
Period : 2000-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Carrefour SA
Industry : Retail
Countries : Brazil
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Carrefour: A Global Retailer
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Carrefour was started by Marcel Fournier and Louis Defforey in 1959. In 1960, Carrefour first opened a small store with an area of about 650 square metres in the basement of a department store in Annecy,
France...
The Brazilian Retail Environment
According to a report by AT Kearney on the Global Retail Development 2008 , Brazil with a population of about 190 million was the fifth largest retail market in the world. The country had the second largest population in the Western hemisphere after the US...
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Carrefour in Brazil
In September 1975, Carrefour started operations in Brazil with its hypermarket format. This was one of the earliest international ventures for the company. Opening up at an early stage, when the market was undeveloped, Carrefour enjoyed the first mover advantage. This gave it enough time to build its brand presence by the time the local retailers had established themselves and international retailers like Wal-Mart and Casino had started to make their presence felt in Brazil...
Excerpts Contd...>>
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